The standard marketing practice of proposals and assertions fails in respect to building relationships. We will discuss one of many tactics aimed at earning and deserving existing and new client business through demonstration rather than assertion.
NOTES FOR THE EPISODE:
00:40 — Introduction
01:05 — Earning and deserving business through demonstration not assertion
05:03 – No selling required: demonstrating excellence in your field
06:35 — Using the same tactics for new client business
08:12 – Conclusion