Strategy and the Fat Smoker

Maister Moments

Career Development

Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

Marketing Professional Services

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Maister Moments
Maister Moments

Where Should Marketing Time Go?


The standard marketing practice of proposals and assertions fails in respect to building relationships. We will discuss one of many tactics aimed at earning and deserving existing and new client business through demonstration rather than assertion.


00:40 — Introduction

01:05 — Earning and deserving business through demonstration not assertion

05:03 – No selling required: demonstrating excellence in your field

06:35 — Using the same tactics for new client business

08:12 – Conclusion