Practice What You Preach
I present in this book the results of a study that provides evidence on the factors that drive financial success. Surveying 139 offices of 29 firms in 15 countries in many different lines of business, l asked a simple question: are employee attitudes correlated with financial success?
The answer, as this book will show, is an unequivocal “yes!” The most financially successful businesses do better than the rest on virtually every aspect of employee attitudes, and those that do best on employee attitudes are measurably more profitable. What is even more powerful, the book will show that it is attitudes that drive financial results, and not (predominantly) the other way round
The book also demonstrates that the key drivers of employee attitiudes (and hence profits) are not strategies or systems, but the talents of individual managers.