Strategy and the Fat Smoker

Maister Moments

Career Development

Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

Marketing Professional Services

David Maister - Professional Business, Professional Life
David’s ResourcesAbout David
NEW! Browse my materials by topic of interest:StrategyManagingClient RelationsCareersGeneral
Marketing Professional Services
Marketing Professional Services
TITLE
TIME

Understanding Relationships and Transactions

(24:47)

The rewards of building trusting relationships with clients as opposed to taking a transactional view of marketing.