Strategy and the Fat Smoker

Maister Moments

Career Development

Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

Marketing Professional Services

David Maister - Professional Business, Professional Life
David’s ResourcesAbout David
NEW! Browse my materials by topic of interest:StrategyManagingClient RelationsCareersGeneral
Maister Moments
Maister Moments

Train a Pigeon


Getting another human being to fulfill their potential is a general process akin to the process of parenting or coaching. What are the steps to unleashing the true potential within an individual?


00:40 — Introduction

01:08 — Step one: Does this person want to live to standards we do?

02:29 — Step two: Finding an overlap between organizational needs and personal excitement

05:05 — Step three: encouraging success in the overlap

08:48 – Conclusion