Strategy and the Fat Smoker

Maister Moments

Career Development

Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

Marketing Professional Services

David Maister - Professional Business, Professional Life
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Maister Moments
Maister Moments

Think of Work


Marketing services that excite you to clients that you are interested in brings the odds of winning business significantly higher. However, this appears to be the route less taken in most professional lives. The question is, is this acceptable?


00:40 — Introduction

01:08 — A survey on professional excitement: Does your profession excite you?

03:25 – A survey on professional excitement: Do your clients excite you?

06:04 — The importance of choosing work and clients that actually interest you

09:08 – Conclusion