Marketing services that excite you to clients that you are interested in brings the odds of winning business significantly higher. However, this appears to be the route less taken in most professional lives. The question is, is this acceptable?
NOTES FOR THE EPISODE:
00:40 — Introduction
01:08 — A survey on professional excitement: Does your profession excite you?
03:25 – A survey on professional excitement: Do your clients excite you?
06:04 — The importance of choosing work and clients that actually interest you
09:08 – Conclusion