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Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

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Maister Moments
Maister Moments

Experts vs. Advisors


In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.


00:39 — Introduction

00:45 — The seller in the eyes of the buyer: Interest in the buyer vs. interest in the cash

02:28 — Convincing the buyer that you care about them

03:39 – Conclusion

04:21 – Special announcement: Forthcoming Book and DVD offer