The basis for any successful marketing effort is the ability of the provider to convince the buyer that they are truly interested in them and are genuinely trying to help. This is however, rarely the focus of marketing discussions within any firm.
NOTES FOR THE EPISODE:
00:39 – Introduction
01:40 – No quick fixes
06:34 – What’s wrong with “do it for the money”?
09:50 – Promoting enthusiastic involvement in business development
14:02 – Transactions vs. relationships in culture and rewards systems