What Would the Client Say?
post # 207 — October 5, 2006 — a Client Relations post
Hereâ€™s a simple test for any marketing idea you might be discussing with your colleagues: how would the client react if he or she were sitting in the room, right now, listening to us debate this idea?
If the clientâ€™s reaction were to be â€œWow, thatâ€™s going to be really helpful to meâ€ then youâ€™re going to get a lot of positive reactions and you know youâ€™re on to a money-making idea.
But if the thought of having the clients listen in to your planning has you worried, then , indeed you should be worried. Your nervousness at having them hear you means that youâ€™re trying to mislead, misdirect, con them or fool them in some way. Otherwise, why donâ€™t you want them to hear you?
And the odds are youâ€™re not going to pull it off. Customers and clients arenâ€™t that dumb (although we often make our plans as if they were.) And when we make that mistake, weâ€™re the ones being dumb.
If we want to succeed, weâ€™ve got to start marketing and selling as if we were dealing with smart, adult intelligent people. We’ve got to stop acting as if we have something to hide.
We can only stop acting like we have something to hide if we DON’T have something to hide … isn’t that the issue a lot of the time?
posted on October 5, 2006