Self-Publication: Hardback or Paperback?
post # 420 — August 15, 2007 — a Strategy and the Fat Smoker post
Most new business books are first published in hardback, and then only in paperback about six months to a year later.
What do you think the pros and cons of this choice are? Is a hardback better for image? Does it give an author two chances to promote a “new” book (like promoting the release of a movie on DVD three months after theatrical release.)
What say you all?