Self-Publication: Hardback or Paperback?
post # 420 — August 15, 2007 — a Strategy and the Fat Smoker post
Most new business books are first published in hardback, and then only in paperback about six months to a year later.
What do you think the pros and cons of this choice are? Is a hardback better for image? Does it give an author two chances to promote a “new” book (like promoting the release of a movie on DVD three months after theatrical release.)
What say you all?
Jeff Riegner said:
David, my personal preference is hardback. I’m sure you intend this collection of articles to serve as ready reference, and there’s just something about the heft of a hardback and the quality of its paper that lends it to frequent reference and markup. I bought “Managing the Professional Service Firm” in paperback; as much as I refer to it, hardback would have been a better choice.
Regarding promotional opportunities, “what gets measured gets done.” Do you have access to the sales figures for your previous books by month, and if so, is there evidence of a surge in sales associated with release of the paperback version?
Good luck, and keep the wonderful posts and articles coming!
posted on August 15, 2007