Self-Publishing: Print On Demand
post # 418 — August 15, 2007 — a Strategy and the Fat Smoker post
For me, one of the things that decided me about self-publishing was the combination of Print On Demand (POD) services and online bookstores such as 1800CEOREAD (a business bookstore that has been very supportive of my books), Amazon.com and BarnesandNoble.com.
I had known about the bookstores, of course, but POD was new to me. Itâ€™s amazing the services that such places can offer. Iâ€™m going with LightningSource.com, which was highly recommended to me.
They will not only print books in any quantity, but also offer an order fulfillment service. All I have to is send them any orders I receive, and they take of things from there. No inventory, no fuss, no muss.
They also automatically list your book with Amazon and — and this is a big plus — with Ingram, which is the overwhelmingly dominant wholesaler (book channel) to the entire (bricks and mortar) bookselling industry. They can also sell my book as an ebook.
Fees to get started (ie to register the book) are minimal, so itâ€™s very easy to get going!
I know Iâ€™m still going to have to do a lot of marketing, but itâ€™s exciting to see that the actual production and distribution of the book should be very simple to manage. (At least, it appears so!)