David Maister - Professional Business, Professional Life

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David Maister - Professional Business, Professional Life
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Strategy and the Fat Smoker
David Maister's Business Masterclass
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Doing It for the Money

(18:58)

The basis for any successful marketing effort is the ability of the provider to convince the buyer that they are truly interested in them and are genuinely trying to help. This is however, rarely the focus of marketing discussions within any firm.

ADDITIONAL RESOURCES

chapter summary

NOTES FOR THE EPISODE:

00:39 – Introduction
01:40 – No quick fixes
06:34 – What’s wrong with “do it for the money”?
09:50 – Promoting enthusiastic involvement in business development
14:02 – Transactions vs. relationships in culture and rewards systems

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2006 People's Choice Podcast Awards Nominated Podcast badge

PodCastAwards.com Finalist: Best Business Podcast