TITLE | TIME |
How We Buy | (08:22) |
All marketing and selling questions boil down to one basic query: How do people buy? To learn the answer to this, one only needs to look as far as their own experience in buying to find that it’s not only about qualifications but also about trust.  | |
NOTES FOR THE EPISODE:
00:39 – Introduction
01:02 – Understanding marketing equals understanding buying
02:50 – The key to every marketing question in your profession
04:30 – The essential truth of being a buyer
05:19 – The two necessary attributes for a successful sale: qualification AND trust
07:20 – Conclusion
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