Web 2.0 and law firms
post # 527 — April 18, 2008 — a Client Relations post
A question from a reader:
Though plenty of examples of “Enterprise 2.0” show tangible ways that social media can improve business, I have not been able to find many examples of law firms taking advantage of Web 2.0 technologies. In the UK at least, it seems that although some niche blawgs are very popular and have done quite well in establishing the author(s) as authorities in their respective fields, law firms as organizations have yet to take advantage of new platforms in substantive ways (as have eg investment banks with internal use of wikis/social networking).
Am I right in thinking that this is pioneer territory for law firms? If not, could you please point me to some good examples of firms that use social media – internally or externally – to improve productivity/efficiency/client services (ie beyond business development/HR/recruitment functions)?
Ian Hull said:
We are a law firm in Canada that practices in the niche market area of Estate, Trust and Capacity Litigation. My partner Suzana Popovic-Montag and I have been podcating for over a year and have been doing a weekly podcast on estates issues. Our firm of 17 lawyers also takes turns podcating another weekly podcast on estate matters. We also share the task of a daily blog. We have found the whole social media effort a tremedous help to our clients, our referring sources and internally for our lawyers. Based on the informal feedback and the numbers our social media efforts have paid off.
posted on April 18, 2008