Are you a CEO or Senior Partner who wants to stay in touch with current business thinking? A junior professional who wants to fast-track your career? A success-driven manager who wants to be more effective in your professional life and business practice?
Leading business author, global consultant and former Harvard Business School professor David Maister presents career-spanning insights on managing, strategy, client relations and careers in this series of advanced seminars on professional business principles.
Marketing Professional Services
This series of podcasts entitled 'Marketing Professional Services' explores how to better build your business through marketing, client services, client relations, and selling.
TITLE | TIME |
14. Doing It for the Money | (17:11) |
Effectively motivating a firm's employees in generating marketing and business development.
TITLE | TIME |
13. Measuring Your Marketing Success | (22:52) |
Effectively motivating a firm's employees to participate in marketing and business development.
TITLE | TIME |
12. Satisfaction Guaranteed | (19:22) |
How to effectively nurture client relationships by guaranteeing satisfaction in work provided.
TITLE | TIME |
11. Attracting New Clients | (20:58) |
Evaluation and ranking of common individual marketing tactics for generating enquiries from new clients.
TITLE | TIME |
10. How Clients Choose | (22:21) |
Understanding the purchasing process from the new client's perspective.
TITLE | TIME |
9. Growing a Relationship | (20:04) |
How to nurture and grow a long-term relationship. How to get hired without actually selling.
TITLE | TIME |
8. The Rules of Romance: Building Relationships | (20:06) |
The interpersonal qualities and tactics needed to build successful relationships - in personal life and at work.
TITLE | TIME |
7. How to Give Advice | (21:44) |
How to ensure your advice is accepted and acted upon; understanding peoples' feelings when giving and receiving advice.
TITLE | TIME |
6. The Trusted Advisor | (17:16) |
What it takes for professionals to become trusted advisors for their clients.
TITLE | TIME |
5. Negotiating the Definition of Success | (17:09) |
Understanding up-front what clients really want to achieve and how they will assess your work. The need to define 'success' between client and professional.
TITLE | TIME |
4. Great Service | (17:36) |
The tools, tips and tactics that create excellent client service and will lead to return business and new clients.
TITLE | TIME |
3. Listening to Clients | (18:20) |
How you can gain a sharper competitive edge by being better at understanding how clients think - simply by asking them to talk to you.
TITLE | TIME |
2. Business Development | (14:23) |
The five groups of activities needed for a balanced approach to building a business.
TITLE | TIME |
1. Understanding Relationships and Transactions | (24:47) |
The rewards of building trusting relationships with clients as opposed to taking a transactional view of marketing.
