David Maister - Professional Business, Professional Life
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True Professionalism

There are relatively few new ideas in business, if any at all. How often can one repeat the basic advice of “Listen to your clients, provide outstanding service, train your people, look for and eliminate inefficiencies, and act like team players?’’ The problem, clearly, is not in figuring out what to do. Rather, the problem is to find the strength and courage to do what we know to be right.

The lesson is clear: Believe passionately in what you do, and never knowingly compromise your standards and values. Act like a true professional, aiming for true excellence, and the money will follow. Act like a prostitute, with an attitude of “I’ll do it for the money, but don’t expect me to care,’’ and you’ll lose the premium that excellence earns. True professionalism wins!

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