Blunt Marketing Critique
post # 7 — January 26, 2006 — a Client Relations post
There’s an interesting (and very blunt) critique of some marketing materials from big-name law firms like Shearman & Sterling, Bingham McCutchen and Frost Brown Todd at the following site: link
The points he makes are very interesting, but I can tell the author from personal experience that pointing out to important people what their flaws are, even when you’re correct, is not always the way to win their hearts and minds (or their business!)
Mister Thorne said:
Yes, I hear you loud and clear.
The way I see it, people who are responsible for any marketing materials that I criticize have two options: get mad at me for the criticism, or thank me for pointing out the error.
And I know which of these two types is most likely to have the best success.
posted on January 26, 2006