Strategy and The Fat Smoker – New podcast episode available now

post # 525 — April 9, 2008 — a Strategy and the Fat Smoker post

The eight episode of my new podcast series, Strategy and the Fat Smoker, is now live and available for download.

It is dedicated to exploring the themes found in my new book by the same name. Each chapter will be accompanied by an executive summary ebook covering the same material. I encourage you to forward these to friends and associates who may be interested in the topics covered. If you are already a subscriber to my podcast feed, this pdf will be available in your itunes.

“Doing it for the Money”, the eighth episode in the series, talks about the basis for any successful marketing effort: The ability of the provider to convince the buyer that they are truly interested in them and that they are genuinely trying to help. This is no simple task and there are certainly no quick fixes for it. How is it then, that this is so rarely a topic in any firms marketing discussions? This episode looks into how firms can build firm-wide enthusiasm for involvement in business development.

NOTES FOR THE EPISODE:

00:39 – Introduction

01:40 – No quick fixes

06:34 – What’s wrong with “do it for the money”?

09:50 – Promoting enthusiastic involvement in business development

14:02 – Transactions vs. relationships in culture and rewards systems

You can download Doing It for the Money or sign up to receive new Business Masterclass seminars automatically with iTunes or other podcast players. My seminars are always available for download at no cost.