Where Should Marketing Time Go? – new client relations videocast & audiocast

post # 392 — June 25, 2007 — a General post

In the 14th episode of my videocast and podcast series, we will discuss how the standard marketing practice of proposals and assertions often fails in respect to building relationships. We will focus on one of many tactics aimed at earning and deserving existing and new client business through demonstration of excellence rather than assertion of it.

Audio Timeline

00:40 — Introduction

01:05 — Earning and deserving business by demonstrating not asserting

05:03 – No selling required: demonstrating excellence in your field

06:35 — Using the same tactics for new client business

08:12 – Conclusion

You can download Where Should Marketing Time Go? or sign up to receive new Maister Moments videos automatically with iTunes or other video players. (Click here for step-by-step instructions on how to subscribe.) My seminars are always available for download at no cost.