Where Should Marketing Time Go? – new client relations videocast & audiocast
post # 392 — June 25, 2007 — a General post
In the 14th episode of my videocast and podcast series, we will discuss how the standard marketing practice of proposals and assertions often fails in respect to building relationships. We will focus on one of many tactics aimed at earning and deserving existing and new client business through demonstration of excellence rather than assertion of it.
00:40 — Introduction
01:05 — Earning and deserving business by demonstrating not asserting
05:03 – No selling required: demonstrating excellence in your field
06:35 — Using the same tactics for new client business
08:12 – Conclusion
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