I have just published two profiles of entrepreneurs who exemplify how disruptive and revolutionary a true commitment to client service and business principles can be.
In the first article, An Innovative Law Firm, 29-year-old Christopher Marston launches his own law firm, convincing all new hires (from a recent graduate to a 30-year veteran bank executive) to defer compensation until his experimental model pays off.
On his blog, Marston wrote: “Most attorneys I know are not happy. The opportunity to build a firm that can be a win for the attorneys by creating a great work environment and at the same time be a win for clients who are endlessly disappointed with law firm service and billable hours is what drives me to get up every day and do what I do. People who think Exemplar is about a pricing model have missed the point. Exemplar is about changing lives … one by one … until we’re all done!” He plans to have 24 people in the firm by year’s end.
(This article first appeared under the title “The Courage to Innovate,” as the introduction to the inaugural issue of Innovaction, an online journal celebrating innovation in the practice of law published by the College of Law Practice Management.)
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In the second article, An Entrepreneurial Journey, software services engineer Geoff Considine retraces his career, reflecting on how he built “Maisterisms” into building his own successful firm. Geoff feels these are the most important guidelines that he has learned — often inspired, he says, by my work:
- Be worthy of trust.
- Everyone knows that you are smart — don’t try to prove it.
- You are there to help, not to be right.
- Be a concierge – if it needs doing, do it.
- Develop services and products that are worth paying a premium price for.
- Do business as if you were working with a good friend –
(An Entrepreneurial Journey was first published as a feature article at PSVillage.com )
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