Strategy and The Fat Smoker – New podcast episode available now
post # 516 — March 12, 2008 — a Strategy and the Fat Smoker post
The sixth episode of my new podcast series, Strategy and the Fat Smoker, is now live and available for download.
It is dedicated to exploring the themes found in my new book by the same name. Each chapter will be accompanied by an executive summary ebook covering the same material. I encourage you to forward these to friends and associates who may be interested in the topics covered. If you are already a subscriber to my podcast feed, this pdf will be available in your itunes.
With “Do You Really Want Relationships?” we will start to look at Fat Smoker principles in the realm of client relations. Businesses regularly claim to have a strong sense of “client focus” yet more often than not their client relations plans are in actuality, only sales plans, designed to get business. We will look at ways companies can build true client relations plans and ways to build and nurture the asset that is a long-term, trust based relationship.
00:39 – Introduction
02:28 – The benefits of trusting relationships
07:44 – Relationship building within the firm
10:10 – Relationships vs. Transactions pt.1
14:36 – Special Announcement: The “Give A Copy To Management” Campaign.
15:06 – Relationships vs. Transactions pt.2
16:17 – Expert or Advisor: Which are you and which do you seek?
23:11 – Converting the firm
You can download Do You Really Want Relationships? or sign up to receive new Business Masterclass seminars automatically with iTunes or other podcast players. (Click here for step-by-step instructions on how to subscribe.) My seminars are always available for download at no cost.