Fat Smoker Principles: Lessons from the Weight-Loss Industry
post # 417 — August 7, 2007 — a Strategy and the Fat Smoker post
This is one of my regular posts based on my forthcoming book STRTATEGY AND THE FAT SMOKER (available in late October or early November.)
The core argument of the book is that, in both business and personal life, we know what to do, why we should do it and how to do it, but that doesn’t mean we do what’s good for us in the long term.
The parallel between the market for business advice and the weight-loss industry fascinates me. We have in most countries a huge industry which basically doesn’t have much to say except “eat less exercize more.” Is there really any difference between Jennie Craig and Weight Watchers except the psychology of the process you voluntarily put yourself in, in order to provide structure to what you know you should be doing anyaway. Why do weight loss books sell so well? Why is everyone looking for the latest fad diet?
And..here’s the punchline.. given the lessons from the weight loss industry, what does that teach you if you’re a manager? A consultant? An employee?