Strategy and the Fat Smoker

Maister Moments

Career Development

Strategy in Professional Businesses

Managing Professionals: Attitudes, Skills and Behaviors

Marketing Professional Services

David Maister - Professional Business, Professional Life
David’s ResourcesAbout David
NEW! Browse my materials by topic of interest:StrategyManagingClient RelationsCareersGeneral
Maister Moments
Maister Moments

Romance and Sincerity


In business development it is too often the case that professional strive for the transaction in the short term and neglect the essential foundations for building a lasting business relationship. We will discuss two distinct mindsets for coming to mark


00:40 — Introduction

01:26 — Romance vs. the one night stand: two distinct mindsets

02:46 — Taking a genuine interest in your client’s affairs

03:48 — Human connectivity vs. revenue generation

01:01 – Conclusion