Strategy and the Fat Smoker

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Strategy and the Fat Smoker
Strategy and the Fat Smoker
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Do You Really Want Relationships?

(27:22)

The Fat Smoker Syndrome, the inability to do the things we know will help us accomplish our long-term goals, finds no better illustration than in the area of client relations. We will look into different types of client relations and relative merits of

ADDITIONAL RESOURCES

chapter summary

NOTES FOR THE EPISODE:

00:39 – Introduction

02:28 – The benefits of trusting relationships

07:44 – Relationship building within the firm

10:10 – Relationships vs. Transactions pt.1

14:36 – Special Announcement: The “Give A Copy To Management” Campaign.

15:06 – Relationships vs. Transactions pt.2

16:17 – Expert or Advisor: Which are you and which do you seek?

23:11 – Converting the firm.