David Maister - Professional Business, Professional Life

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David Maister - Professional Business, Professional Life
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Book Chapter Summaries

Book

  • First Among Equals
  • Practice What You Preach
  • The Trusted Advisor
  • True Professionalism
  • Managing the Professional Service Firm

Real Professionalism

Chapter 1

What is professionalism, and how do you manage in order to breed it? What, for example, does it mean to be a truly professional secretary, and how does the answer relate to the way we traditionally think of professionalism (only applicable to those with advanced degrees.) The importance of attitudes, not skills, in determining who is and who is not a professional.