David Maister - Professional Business, Professional Life

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David Maister - Professional Business, Professional Life
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Book Chapter Summaries

Return to Books Index > Managing the Professional Service Firm > Managing the Marketing Effort

Book

  • First Among Equals
  • Practice What You Preach
  • The Trusted Advisor
  • True Professionalism
  • Managing the Professional Service Firm

Managing the Marketing Effort

Chapter 12

How do you get a group of professionals to execute a balanced package of marketing activities?

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