post # 415 — Monday, August 13, 2007 — a General post

Experts vs. Advisors - new client videocast & audiocast

In this episode, entitled Experts vs Advisors, we're going to dig deeper into what it feels like to be the buyer of professional services. There are two ways that sellers come across in marketing their profession. They are either seen as being interested in the prospective client, their needs and the best solution for them or they are seen as interested in the transaction itself and the cash that goes with it. It's obvious which would lend the most to creating a trusting relationship, but often convincing the buyer that the care and interest is genuine is the true test. We will look into the best ways for you to think in order to put this care and interest across to your prospective client.

Audio Timeline
00:39 – Introduction
00:45 – The seller in the eyes of the buyer: Interested in the buyer vs. interest in the cash
02:28 – Convincing the buyer that you care about them
03:39 - Conclusion
04:21 - Special announcement: Forthcoming Book and DVD offer

You can download Experts vs Advisors or sign up to receive new Maister Moments videos automatically with iTunes or other video players. (Click here for step-by-step instructions on how to subscribe.) My seminars are always available for download at no cost.

Order your copy of David Maister’s new book, Strategy and the Fat Smoker today!