post # 392 — Monday, June 25, 2007 — a General post
Where Should Marketing Time Go? - new client relations videocast & audiocast
In the 14th episode of my videocast and podcast series, we will discuss how the standard marketing practice of proposals and assertions often fails in respect to building relationships. We will focus on one of many tactics aimed at earning and deserving existing and new client business through demonstration of excellence rather than assertion of it.
Audio Timeline
00:40 – Introduction
01:05 – Earning and deserving business by demonstrating not asserting
05:03 - No selling required: demonstrating excellence in your field
06:35 – Using the same tactics for new client business
08:12 - Conclusion
You can download Where Should Marketing Time Go? or sign up to receive new Maister Moments videos automatically with iTunes or other video players. (Click here for step-by-step instructions on how to subscribe.) My seminars are always available for download at no cost.
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Neil said
One of the things I like a great deal about this idea of giving a day to invest in a new business relationship is that it's more efficient than the standard proposal process. The advertising firm I work for frequently spends more hours putting together proposals than it would on this kind of activity, and the end result is something that's not as useful for the client or for us. I'm no fan of spec work, but this to me feels like something different.
posted on Monday, June 25, 2007