post # 260 — Wednesday, December 13, 2006 — a General post

startcooking.com

Today marks the official launch of my wife Kathy's website, startcooking.com. Almost exactly one year ago, she came up with the observation that while there are many cooking shows and books, there was little around for the absolute beginner. Yet many otherwise smart people (including her husband) never learned even the basics.

She also saw the opportunity to present cooking guidance in a new way: using the net, iPods and mobile phones. After a year of much experimentation, many false starts and resolute determination to continue, the site is now live. StressLimitDesign, who are responsible for my web activities, also designed and run her site.

Here's one of her videos:

We're off to a good start: iTunes has featured the startcooking.com videocast as a 'New and Notable' food podcast, and the startcooking.com blog has been invited to join the 9rules Network, a community of the world's best weblogs. The editorial group of cell phone manufacturer Nokia has chosen to feature startcooking.com in their video podcast directory preloaded on the new N-series phones, alongside elite videocasts including Ricky Gervais, Rocketboom, and Ask a Ninja. The Men in Aprons blog has said of her site: "This is where the future lies in food publishing on the web."

Take a look. I'm incredibly proud of what she has accomplished — and this is only the beginning!

Order your copy of David Maister’s new book, Strategy and the Fat Smoker today!