Minnow or Whale?

post # 113 — June 20, 2006 — a General, Strategy post

Well team, we’re famous.

The discussion last week on the blog, which started with my posts on Creating Awareness and Marketing Complexity, spread out through the blogosphere with posts by Joseph Thornely of ProPR, Scott Baradelle of Media Orchard, Dave Lorenzo of Career Intensity, and Sean-Paul Kelly of The Agonist, and generated a huge conversation in the comments here at Passion, People and Principles.

Now, our conversation has been picked up…by the June 20, 2006 edition of the Times of London:

Websites transform minnows into whales

By Richard Susskind

This is short-sighted because websites increasingly play a pivotal role in recruitment, in winning work and in shaping the market’s perception of their providers.

While I’m not sure how to take being called a minnow, it is certainly true that smart use of Internet tools can make any professional or organization look like a whale.

Thank you to everyone who so generously shared your suggestions and experience in the original conversation on creating awareness. If the proof is in the pudding, then your advice must be absolutely right – look at this publicity. Keep the great ideas coming!

And thank you also to Richard Susskind, a longstanding friend, for his very kind words about my site.

Of course, I hope you will continue to encourage colleagues, clients, subordinates, managers and friends to register on my website to receive my future articles, podcasts and blog posts. Because at the end of the day, generosity, reciprocity and building relationships are still what even Internet marketing is all about.