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David Maister’s Passion, People and Principles

post # 358 — Thursday, April 19, 2007 8:00am — a Client Relations post

Great Clients

One of the blogs I always read is Dennis Howlett’s AccMan. He mostly focuses on the uses of technology in accounting, but every so often he throws in a gem of really valuable general wisdom.

Here’s his list for how he characterizes great clients:

All cards are played face up

For me, I'dd add:

What would you add as descriptors of great clients?

20 comments

Liz Zitzow said

www.BritishAmericanTax.com

Pays upon reciept of invioce.  Even better, pays in advance.

Understands the fact that all my clients are in the same boat and have the same deadlines, so they don't call close to a deadline unless it's an emergancy.

My biggest peeve:  I ask for something to finish the paperwork, and they reply wiith "I gave that to you already."  No, you didn't.  If you did, I wouldn't be asking for it now.  An acceptable alternative is "I gave that to you in an email on the 15th".  Then, at least I can check the emails from the 15th and confirm that no, they didn't send it; rather than having to double check everything they've ever sent me to confirm what I already know: that they didn't send it to me.

posted on Thursday, April 19, 2007 8:23am

Peter Darling said

http://peterdarling.typepad.com/

Great clients trust me enough to let me do my best work, even, or especially, if that means pushing them outside what they're comfortable with.

I'm a business development consultant. I specialize in working with law firms, and other professional services clients. My job is to push the envelope a little, to get them to think about and do things that they otherwise wouldn't -- to market a little more aggressively, to try a new method, and so on. 

Especially when it involves creativity, doing this often makes clients more than a little nervous. But if they're really good clients, they try it anyway, because I recommend it, because I'm there to help them, and because it makes some kind of sense. 

When that happens, I can do incredible work for them, because the focus is on the work, not on the risks, politics, or what everyone else is doing. Trust is inspiring.

posted on Thursday, April 19, 2007 11:19am

Susan Martin said

www.businesssanityblog.com

Ditto Peter, but as a business coach, I'd add:

 

posted on Thursday, April 19, 2007 12:12pm

Richard Becker said

www.copywriteink.blogspot.com

For us, the best clients are almost always the people who listen, consider, and then accept, reject, or expand on the ideas presented. The same can be said for the best vendors. It's a two-way street with the best projects often resulting from mutual respect and understanding. 

In other words, we listen and consider client feedback. Positive or laterial changes are accepted. Changes that might detract from their objectives are pointed out, allowing them to make an educated decision. 

Oh, they pay their bills. That's always good too. :)

posted on Thursday, April 19, 2007 12:54pm

Dennis Howlett said

http://www.accmanpro.com

Thanks for the kudos David. On the bill payment issue, if there is mutual respct, billing and payment are non-issues, in my experience.

posted on Thursday, April 19, 2007 1:16pm

Stuart Cross said

www.morgancross.co.uk

David

I fully support your list, and most of everyone else's. My addition would be that my favourite clients are people who " enjoy the ride" - they take the work seriously, but not necessarily themselves.

Stuart

posted on Thursday, April 19, 2007 3:56pm

John said

http://www.copierselectiontools.com

I agree with everybody's list. It certainly applies to clients in general. There may be things that we alone like from our clients, but i am sure that they are not specifically important.

posted on Friday, April 20, 2007 3:16am

John said

http://www.copierselectiontools.com

I agree with everybody's list. It certainly applies to clients in general. There may be things that we alone like from our clients, but i am sure that they are not specifically important.

posted on Friday, April 20, 2007 3:16am

Amit said

www.mxv.in

I think it's always more fun working with a client who is (a) at the cutting edge of his/her industry, and is always out to increase the lead  (b)  is looking at the engagement in a broader sense than the task at hand, and wants to really use your talents.

posted on Friday, April 20, 2007 3:38am

Brad Farris said

www.AnchorAdvisors.com

I thought that the last item on Dennis' list was particularly interesting -- Accepts Value-Based Pricing.

As an advisor to professional service firms I've noticed that those who want to offer value-based pricing to clients have a hard time accepting it when it's offered to them.  For instance, a design firm that focuses on hourly rates when choosing a copywriter rather than looking at the value they provide, or an attorney who trys to hire less expensive IT help rather than paying fairly to solve the problem.

Why is it that those who understand value pricing as a seller, don't like it when they are a buyer?  Any thoughts?

posted on Friday, April 20, 2007 8:58am

Dennis Howlett said

http://www.accmanpro.com

If *you* are honest about this approach then you accept value inputs. Anything else is hypocrisy. Having said that, value is subjective so working through that *can* be difficult.

posted on Saturday, April 21, 2007 10:34am

Todor Christov said

http://www.novavizia.com

And one from me - a Great client is someone you can (almost) call "a friend".

posted on Sunday, April 22, 2007 1:15am

Nancy said

http://www.MyPatentCenter.com

I really like clients that are understanding. Not in away that they will be loyal to you even though you are not sufficient with the service, but understanding enough to be considerate of small details that occur sometimes. We are just human and we can't be perfect.

posted on Sunday, April 22, 2007 9:40pm

Wally Bock said

http://www.threestarleadership.com

In addition to the above, I would add the following.

Has clear expectations and is willing to work to make sure we both understand them.

Makes an effort to understand and meet my expectations.

 

posted on Monday, April 23, 2007 10:43am

Kate Morrison said

http://www.valmux.com

I agree with all the qualities that a client should possess. Especially I greatly appreciate dealing with thankfull clients who are always ready to say thanks for all your work. And also who can understand or just try to understand you and what you are doing.

posted on Friday, May 11, 2007 11:37am

Jimmy Blackmore said

http://www.valmux.com

For us, the best clients are almost always the people who listen, consider, and then accept, reject, or expand on the ideas presented. The same can be said for the best vendors. It's a two-way street with the best projects often resulting from mutual respect and understanding.

posted on Saturday, May 12, 2007 6:44pm

Richard Becker said

www.copywriteink.blogspot.com

Wow, Mr. Blackmore. I'm glad to see you liked my earlier comment enough to resubmit it. 

posted on Saturday, May 12, 2007 8:34pm

David (maister) said

Richard, there is no MR. Blackmore - I'm suffering from an onslaught of spambots which have found a way to make themselvess look like real people by copying text from previous commnets.

My webmaster is working furiously trying to solve the problem!

posted on Saturday, May 12, 2007 9:53pm

Richard Becker said

www.copywriteink.blogspot.com

David, 

I noticed after posting. I am sorry to see your blog has been targeted in this way. Best of luck to you and your webmaster!

posted on Saturday, May 12, 2007 10:00pm

Cash advance said

http://www.mylegaladvance.com

In client relationship, trust and partnership are a goal and a state of being. Never regard your agency as a vendor. Share sensitive information. Understand rejecting ideas is inherent to the process, not indicative of failure. Hiring a good agency is retaining a team of smart consultants

posted on Thursday, April 17, 2008 1:38pm