Another reader question
post # 466 — November 14, 2007 — a Client Relations, Strategy post
My question to you and all your website contributors;
What have been people’s experiences with the strategy of targeting only working with one client per industry sector and deliberately broadcasting to the market that that is your “modus operandi”? It’s a bit clumsy, but, for example- “We guarantee our clients that we will not work for their competitors, thereby preserving exclusively for our clients, the commercial advantage of partnering with us”
I know the applicability may vary with the type of services one offers, but do others have any thoughts on this approach?