Book Chapter Summaries
Use this page to get a comprehensive preview of all of my books — chapter by chapter. This section can also be used as a quick reference guide for finding a specific section in any of the books. For book overviews, reviews, information on foreign language editions and ordering information, go back to the main book page.
Book
| Chapter | Title |
|---|---|
INTRODUCTION |
|
| The Power of Principles | |
PART ONE: (MOSTLY) ABOUT YOU |
|
| 1 | Real Professionalism |
| 2 | Are You Having Fun Yet? |
| 3 | No Regrets |
| 4 | Dynamos, Cruisers and Losers |
| 5 | It's About Time |
| 6 | Are You Willing to be Managed? |
| 7 | Why Should I Follow You? |
PART TWO: (MOSTLY) ABOUT YOUR FIRM |
|
| 8 | Values in Action |
| 9 | The Value of Intolerance |
| 10 | A Time For Healing |
| 11 | How Firms (Should) Add Value |
| 12 | Success Through Skill Building |
| 13 | Measuring Engagement Profitability |
| 14 | What Kind of Provider Are You? |
| 15 | Why Merge? |
| 16 | The Adaptive Firm |
PART THREE: (MOSTLY) ABOUT YOUR CLIENTS |
|
| 17 | How Real Professionals Develop Business |
| 18 | Finding Out What Clients Want |
| 19 | Why Cross-Selling Hasn't Worked |
| 20 | Measuring Your Marketing Success |
| 21 | Satisfaction Guaranteed |